MHealth Market 2018–By Identifying the Key Market Segments Poised for Strong Growth in Future

MHealth Market by Product and by Service – Global Industry Analysis and Forecast to 2025: Industry Trend Analysis

The global mHealth market is expected to be around $217 billion by 2025. Some of the key factors driving this market are, increasing penetration of smartphones around the world, increasing adoption of wireless technology oriented devices by the healthcare fraternity and rapid adoption of health related mobile apps by people.  With increasing emphasis on devising and delivering patient-centric healthcare by healthcare providers, the mHealth market is slated to witness robust growth in coming years. Moreover, rapid penetration and advancement of internet connectivity across the world is also expected to boost the market growth during the forecast period. However, factors such as reluctance in adopting this technology by conventional healthcare providers in emerging countries and concerns related to security of patients’ data on mHealth platforms can hamper the growth of global mHealth market during the forecast period.

Product Outlook and Trend Analysis

Vital signs monitoring segment accounted for the largest share of the mHealth market in 2016 owing to the convenience of monitoring various vital parameters such as pulse rate, blood pressure, blood glucose levels using portable devices. Patients no longer need to visit clinics or hospitals to measure and monitor such parameters. Moreover, easy and timely detection of fluctuations in such important parameters can be effectively observed which can enable early disease diagnosis and treatment.  Within the mHealth apps segment, healthcare apps sub-segment held the major market-share in 2016 as such apps can be installed and used directly by the patients on their smart devices such as tablets and smartphones anytime and anywhere. Due to such convenience offered by these apps, patients are rapidly adopting them resulting in a significant market share for the segment.

Regional Outlook and Trend Analysis

North America accounted for a major share of the global mHealth market in 2016 owing to rising demand for better healthcare delivery, rapid adoption of mHealth solutions by people, extensive use of smart mobile devices such as tablets and smartphones by the people and availability of advanced internet connectivity services in the region. Asia-Pacific mHealth market is projected to witness fastest growth during the forecast period due to increasing awareness related to the use of mHealth solutions to reduce the cost of healthcare delivery which in turn aids in decreasing the burden on healthcare institutions. Also favorable government initiatives to promote adoption of mHealth services will also contribute to the market-growth over the forecast period.

Competitive Analysis

The key players operating in the global mHealth market focus on product development and innovations by incorporating new and improved functionalities in them. With consistent advancements in information technology, companies are constantly strengthening their existing product portfolio in order to gain competitive advantage over other players. For instance, in March 2016, Apple, Inc. launched Carekit, a software framework which enables users to keep a track of care plans, and monitor symptoms and medication. Carekit also enables users to share information with family members, nurses, and doctors. Some of the major players operating in the global mHealth market are, Medtronic plc, Omron Healthcare, Inc., Koninklijke Philips N.V, AliveCor, Inc., Nokia Corporation, LifeWatch AG (acquired by BioTelemetry, Inc.), athenahealth, Inc., Cerner Corporation, Apple, Inc., iHealth Labs Inc., AgaMatrix, Inc., AT&T Corp., Nike, Inc., Dexcom, Inc., Fitbit, Inc. and AliphCom dba. Jawbone.

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Market Opportunities

The future growth of mHealth market will be dominated by product development and innovations consisting of next-generation mHealth devices having enhanced data management and interpretation capabilities. Consistent additions in product portfolios will ensure competitive advantage for key players in the mHealth market. Strategic expansion in emerging markets is also a key opportunity for market-players to capture new and untapped markets.

mHealth Market Segmentation:

By mHealth Product:

  • Vital Signs Monitoring Devices
  • Blood pressure Monitors
  • Pulse Oximeters
  • Blood Glucose Meters
  • ECG Monitors/Heart rate monitors
  • Fetal Monitoring Devices
  • Peak Flow Monitors
  • Neurological Monitoring Devices
  • Sleep Apnea Monitors
  • Multi-parameter Trackers
  • Consumer Health Devices
  • mHealth Apps
  • Healthcare Apps
    • General Health & Fitness Apps
      • Obesity & Weight Management Apps
      • Health Tracking Apps
      • Fitness & Nutrition Apps
    • Medication Management Apps
    • Chronic Care Management Apps
      • Diabetes Management Apps
      • Cancer Management Apps
      • Blood Pressure & ECG Monitoring Apps
      • Mental Health & Behavioral Disorder Management Apps
      • Other Chronic Care Management Apps
    • Personal Health Record Apps
    • Women’s Health Apps
      • Fertility Apps
      • Pregnancy Apps
      • Breastfeeding Apps
      • Other Women’s Health Apps
    • Other Healthcare Apps
  • Medical Apps for Healthcare Professionals
    • Continuing Medical Education Apps
    • Communication & Consulting Apps
    • Medical Reference Apps
    • Patient Management & Monitoring Apps

By mHealth Service:

  • Remote Monitoring Services
  • Treatment Services
  • Fitness & Wellness Services
  • Diagnosis & Consultation Services
  • Healthcare System Strengthening Services
  • Prevention Services

By Region:

  • North America
  • U.S
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • Japan
  • China
  • Australia
  • India
  • South Korea
  • Rest of Asia-Pacific
  • Rest of the World
  • Brazil
  • South Africa
  • Saudi Arabia
  • Turkey
  • United Arab Emirates
  • Others

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Table of Contents


1.1.Report Description

1.2.Research Methodology

1.2.1. Secondary Research

1.2.2. Primary Research

2.Executive Summary

2.1.Key Highlights

3.Market Overview


3.1.1. Market Definition

3.1.2. Market Segmentation

3.2.Market Share Analysis

3.3.Market Dynamics

3.3.1. Drivers Usage of Mobile Devices such as Tablet PCs and Smartphones Emphasis on Patient-Centric Healthcare Delivery Penetration of Internet Connectivity Worldwide

3.3.2. Restraints Related to Data Security to adoption from Traditional Healthcare Providers

3.3.3. Opportunities Countries to Offer Growth Opportunities

4.mHealth Market, By Product


4.2. Global mHealth Market Assessment and Forecast, By Product, 2016-2025

4.3.Vital Signs Monitoring Devices

4.3.1. Market Assessment and Forecast, By Type, 2016-2025 ($Million)

4.3.2. Market Assessment and Forecast, By Region, 2016-2025 ($Million)

4.3.3. Blood pressure Monitors Assessment and Forecast, By Region, 2016-2025 ($Million)

4.3.4. Pulse Oximeters Assessment and Forecast, By Region, 2016-2025 ($Million)

4.3.5. Blood Glucose Meters Assessment and Forecast, By Region, 2016-2025 ($Million)

4.3.6. ECG Monitors/Heart rate monitors Assessment and Forecast, By Region, 2016-2025 ($Million)
5.mHealth Market, By Service


5.2. Global mHealth Market Assessment and Forecast, By Service, 2016-2025

5.3.Remote Monitoring Services

5.3.1. Market Assessment and Forecast, By Region, 2016-2025 ($Million)

5.4.Treatment Services

5.4.1. Market Assessment and Forecast, By Region, 2016-2025 ($Million)

5.5.Fitness & Wellness Services

5.5.1. Market Assessment and Forecast, By Region, 2016-2025 ($Million)

5.6.Diagnosis & Consultation Services

5.6.1. Market Assessment and Forecast, By Region, 2016-2025 ($Million)

5.7.Healthcare System Strengthening Services

5.7.1. Market Assessment and Forecast, By Region, 2016-2025 ($Million)

5.8.Prevention Services

5.8.1. Market Assessment and Forecast, By Region, 2016-2025 ($Million)

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